Bitcoin Treasury Strategy Updates | 54 Announcements | New Treasuries on the Scene
Edited By
Fatima El-Sayed
In a week marked by significant financial activity, the Bitcoin community saw 54 announcements from June 30 to July 4, 2025. There were four new treasuries revealed, alongside 12 future treasury announcements, with a notable focus on gold-related companies. This surge underscores an expanding interest in Bitcoin as both an asset and a strategic reserve.
New Treasuries and Major Moves
Four companies, including Figma, made waves by registering substantial investments in Bitcoin. Figma's recent S-1 filing revealed a hefty $69.5 million investment, approximately 843 BTC. Other noteworthy entrants include Cel AI and HAMAK Gold Limited, which has adopted a BTC Treasury strategy, following their own purchase of Bitcoin.
Further announcements echo confidence in Bitcoin's long-term value. A consortium led by DV8 has committed to acquisitions that may include BTC, while Amber International is seeking $25.5 million to grow its crypto footprint.
"This sets a precedent for trust in Bitcoin at the institutional level," said one comment from a local forum.
New Purchases Fuel Growth
A total of 18 companies added Bitcoin to their holdings, amassing a combined total of 7,591 BTC. Notable additions include:
Strategy Corp: +4,980 BTC
Metaplanet: +1,005 BTC
MARA: +761 BTC in June
The enthusiasm extends to future purchases as DDC Enterprise secured a $528 million financing deal, aimed at enhancing its Bitcoin Treasury strategy. The backing comes from major financial players, including Hut8 and Eric Trump.
Market Sentiment and Future Expectations
With six companies from the Russell 3000 planning to buy Bitcoin, the question arises: Is this the tipping point for institutional adoption? Mixed sentiments remain among people in the crypto space. Comments on forums oscillated between wait-and-see attitudes and optimism about Bitcoin's trajectory.
One user noted, "If I'm wealthy, why not go direct instead of through these companies?" suggesting skepticism about middlemen in investment strategies.
Key Insights
💰 Figma’s major investment of 843 BTC sparks excitement in the market.
📈 18 companies added BTC, with 7,591 BTC now in organizational treasuries.
🔍 Several institutions are accelerating plans to acquire Bitcoin, reflecting robust market confidence.
In Closing
The rapid pace of treasury strategies coupled with growing institutional interest paints a brighter picture for Bitcoin in 2025. As companies gear up for future investments, keeping an eye on their next moves could reveal much about the crypto market's direction.
The Road Ahead for Bitcoin Investments
As companies continue to pile into Bitcoin, experts estimate there's a strong probability of increased institutional adoption in the next year. With the backing of major financial players, firms like DDC Enterprise could spark a domino effect, leading to many more companies reassessing their asset allocations towards Bitcoin. If market conditions remain favorable, analysts project that Bitcoin could see a significant price boost, potentially reaching new highs by mid-2026. Companies strategically positioning themselves in Bitcoin now can expect to be better insulated against economic fluctuations.
Echoes of History in Bitcoin's Journey
A fitting comparison can be drawn to the early days of the internet when businesses like Amazon embraced online retail long before it became mainstream. Just as those pioneers faced skepticism but forged ahead, today's companies taking Bitcoin seriously may find themselves on a similar path. The rapid adaptation to technology during that era led to a seismic shift in how commerce operates. Much like those early online retailers defined the digital marketplace, these Bitcoin-focused firms might transform the financial landscape in ways we can only begin to anticipate.